5 Must-Knows About Running Paid Ads

5 Must-Knows About Running Paid Ads

It’s true—running paid ads is a powerful way to grow your business. However, it’s not as simple as throwing money at campaigns and hoping for the best. To truly see results, you need to approach it strategically.

As a business owner, you either need to invest time in learning the essentials or risk wasting money on ineffective campaigns. That’s why many business owners hire professionals to handle the heavy lifting. But today, I’ll share these must-knows with you because, as a business owner, understanding these basics is crucial.

Here Are 5 Key Things Every Business Owner Should Know Before Running Paid Ads:

1. Know Your Target Audience

The success of any ad campaign starts with understanding your audience. You need to know:

  • Who they are (demographics like age, location, and gender).
  • What they care about (interests, needs, and challenges).
  • Where they hang out online (platforms like Facebook, Instagram, Google, or TikTok).

Without a clear picture of your audience, your ad spend will likely go to waste.

2. It’s All About the Offer

People don’t buy products or services—they buy offers. A great ad won’t succeed if the offer doesn’t resonate with your audience. Your product, service, or lead magnet needs to solve a real problem or deliver something valuable. The better your offer, the higher your chances of conversion.

Pro Tip: Test different offers to see which ones your audience responds to best.

3. Measure the Right Metrics

Tracking the right metrics is essential to evaluate the performance of your campaigns. Many business owners focus on likes, comments, clicks, views, and impressions, but these are often the wrong metrics to prioritize.

Instead, focus on:

  • CTR (Click-Through Rate): Measures how compelling your ad is.
  • CPC (Cost Per Click): Indicates how much you’re paying for each click.
  • Conversion Rate: Tells you if people are taking the desired action after clicking.
  • ROAS (Return on Ad Spend): The ultimate metric to measure profitability.

Don’t just track impressions or clicks—focus on results that align with your goals.

4. Test, Test, Test

One hard truth every business owner must accept is this: you can’t expect to set up an ad and get instant results. Most times, you’ll need to test different copies, creatives, and placements to see what works best for your business.

The best campaigns come from experimentation. Always test:

  • Ad Creatives: Images, videos, or carousels.
  • Headlines and Copy: See what resonates most with your audience.
  • Targeting Options: Different audience segments.
  • Split-Testing (A/B Testing): Identify what works and what doesn’t.

5. Ad Campaigns Need Time to Optimize

Paid ads rarely deliver perfect results right out of the gate. Platforms like Facebook and Google need time to gather data and optimize performance.

Don’t panic if you don’t see immediate results—be patient and monitor your campaigns closely. Ideally, allow your campaigns to run for at least 7–14 days before making major adjustments.

Take the Stress Out of Paid Ads

I hope these insights help you make informed decisions about your ad campaigns.

But if all this feels overwhelming and you’d rather save time while ensuring the best results, my team and I are here to help!

Running paid ads doesn’t have to be a struggle. With the right strategy and expertise, we can help you maximize your results and minimize wasted spend.

Let’s Talk!
Visit https://www.danieliloh.com/prospect-pilot to learn how we can help you create ads that attract, convert, and grow your business.

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