At Daniel Iloh Limited, we believe growth is not an accident—it is engineered through strategy, commitment, and continuous improvement. That is why we are delighted to share an important milestone in our journey: our founder, Daniel Iloh, has officially become a Member of the Chartered Institute of Marketing (CIM), UK (ACIM). The Chartered Institute of […]
A lead magnet is one of the most effective ways to attract potential customers, grow your email list, and generate sales. But not all lead magnets work, some bring in the wrong audience, while others don’t convert at all. If you want a lead magnet that attracts real buyers, you need to create something valuable,
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Facebook ads can be a powerful tool for driving sales, generating leads, and building brand awareness. However, many businesses struggle with underperforming ads that fail to bring in results. If you’re spending money on Facebook ads but not seeing the return you expected, you might be making some common mistakes. Let’s take a look at
The Most Common Facebook Ad Mistakes and How to Fix Them Read More »
Marketing is essential for business growth, but one of the biggest debates is whether to focus on organic marketing or paid advertising. Both have their advantages, but choosing the right strategy depends on your goals, budget, and timeline. In this post, we will break down the pros and cons of organic and paid marketing and
Organic vs Paid Marketing, Which One is Better for Your Business? Read More »
Running ads is easy, but getting people to click and buy is a different challenge. Many businesses struggle with ad copy that fails to grab attention or does not convince people to take action. The secret to writing ads that sell is understanding how people think, what they want, and what makes them take action.
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If you are running paid ads and noticing that your cost per click (CPC) keeps increasing, you are not alone. Many advertisers struggle with high CPC, which can make it expensive to get leads and sales. The good news is that there are clear reasons why this happens and proven ways to fix it. Here
Why Your Cost Per Click is So High and How to Lower It Read More »
Have you ever wondered why some ads get tons of clicks while others get ignored? It is not just about having a great design or a catchy headline. The secret lies in psychology. People click on ads because of emotions, curiosity, urgency, or trust. Understanding these triggers can help you create high-converting ads that get
The Psychology Behind Why People Click on Ads Read More »
Learn the best strategies to market your small business on Instagram. This guide provides practical tips on building a strong Instagram presence, engaging your audience, and driving sales for your business. Instagram is an essential platform for small businesses aiming to reach a wide audience and engage potential customers. With over a billion active monthly
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In today’s digital-first world, a strong online presence is one of the most crucial components of success for any business, whether it’s a small startup or a large corporation. Your online presence is your business’s digital footprint how you show up on the internet and engage with customers, prospects, and potential partners. If you’re not
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Discover step-by-step strategies to build a strong brand for your online business. Learn how to create a lasting impression, connect with your audience, and stand out in a competitive market. In today’s bustling digital landscape, opportunities abound, but so does competition. For online businesses, simply offering great products or services isn’t enough; you need to
How to Build a Strong Brand for Your Online Business Read More »
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