How to Win Over Leads using Sales Psychology

The psychology of a lead and How to use this to your advantage to win them over.

They say before you can solve your problem, you need to get to the root of that problem.

Now it’s time to solve that problem of not being able to convert a prospect to a customer in this article.

FIRST, WHAT’S A MARKETING LEAD?

A marketing lead is a person who shows interest in a brand’s products or services, which makes the person a potential customer. The primary goal of any company is to generate as many leads as possible. A company must guide prospects down the sales funnel towards their purchase.

But how do you guide a lead all the way from showing interest to actually Making payments…

Table of content
How to generate a Lead

The ideal psychology of a Lead

How to win over a Lead

How to follow up a Lead

How To drive a Lead to Make a Payment.

Topic 1: HOW TO GENERATE A LEAD

Before you think of generating a lead, you must have a business audience reach system already in place for you!
What do i mean by a Business audience reach system?A Business audience reach system is an online brand channel you create for your business so as to relate with the world wide web. It is a home for your business online, a place where prospects can visit and know more about your business in a nutshell.How can you get a Business audience reach system?
1. Get a Landing page for your business( A landing page is a one page website that explains your business or product in a single page.
2. Leverage social media

Leverage Social Media to Connect and Engage

Social media provides a number of opportunities for small businesses to create conversations with prospective customers and generate new leads. You can create a Facebook page, Twitter profile, LinkedIn company page, Pinterest account or a YouTube page to attract and engage your audience, then funnel them through your process to become leads.

Plus, once you have leads in the system, you can use social media to talk to them and find out more about what they need and want. The more positive touch-points a customer has with your business over time, the more likely he or she will be to trust your brand and eventually purchase from you.

Lead generation should be thought of as a long-term and continuous process. If you get an efficient system in place using the sales lead tips above, you can streamline the lead generation process and increase your opportunities for business growth.

So this brings us to the topic, How to generate leads;

Ok, to generate a proper lead, RUN AN PROFESSIONAL SPONSORED ADVERT!
Advertise your Business by paying for paid ads so you can reach the best targeted audience that your business needs.You must run targeted adverts to get targeted leads.Not posting on facebook groups or whatsapp status or spamming all the contacts on your phone.

You can’t be selling a dog chain to a cat owner!
INVEST IN YOURSELF, INVEST IN YOUR BUSINESS, INVEST IN ADVERTISING.

Topic 2:THE IDEAL PSYCHOLOGY OF A LEAD

When a lead sees your business offer for the first time, something happens and then 4 questions goes through their minds.

What happens?

They switch their decision making mode from their head to their heart.

Ok, let me explain.

Logical thinkers makes decisions with their head. Emotional thinkers makes decisions with their heart.

Which one do you think would take more time to decide of?

Yes, the Heart. Damn, those emotions. Once this happens, then the 4questions comes to mind

This is a scam right?

Is this a scam?

What if this was real?

Do I really need this?

In an instant, these questions hover their minds putting every decision making mindset at a halt.

In general, the ‘heart’ person looks at most things from an emotional standpoint. They will weigh all of the options, and they may take a little bit too long to make a decision.

PAUSE AND ANALYZE YOURSELF NOW; Am I not right?

Now I will explain the head/heart decision making models and the 4 questions that comes to the leads minds.

The Head-heart Decision Making Model

Decisions are largely emotional, not logical.

A few years ago, neuroscientist Antonio Damasio made a groundbreaking discovery. He studied people with damage in the part of the brain where emotions are generated. He found that they seemed normal, except that they were not able to feel emotions. But they all had something peculiar in common: they couldn’t make decisions. They could describe what they should be doing in logical terms, yet they found it very difficult to make even simple decisions, such as what to eat.

Many decisions have pros and cons on both sides — shall I have the chicken or the turkey? With no rational way to decide, these test subjects were unable to arrive at a decision.So at the point of decision, emotions are very important for choosing. In fact even with what we believe are logical decisions, the very point of choice is arguably always based on emotion. In persuasion, your message has to focus on emotions, all the while maintaining the balance between logic and feelings.

Now note, you can be persuasive using only logic or only emotion but the effect will be unbalanced and short-lived.To create the perfect persuasion script or message, you have to use the two forces together.

Now recall, the prospect is still asking these questions;

This is a scam right?

Is this a scam?

What if this was real?

Do I really need this?

Now how do you use logic and emotions to answer all these questions in your message or sales script!

1. This is a scam right?: The prospect is already assuming that what you are telling him or her is a bad offer.

2. Is this a scam?: The prospect is on the fence, doubting if what you are offering is a good offer or a bad offer

3 What if this was real?: The prospect has begin picturing the solutions that your offer can give them if they got it.

4. Do i really need this?: The prospect is using scale of preference to analyze the great importance of your offer as at the moment in their life. Now let me show you a trick script!!! Apply this to your message and watch the way you will convince more leads and get more customers than ever.

Topic 3: HOW TO WIN OVER A LEAD

Now, you know the ideal psychology of a lead, all that is left is to know how to use this knowledge to turn them to customers.

Have you ever watched a Movie before and till now, you still can not forget that movie?

Have you ever cried or gotten so emotional while watching a movie?

Have you ever watched a video advert and you saw yourself buying what was being advertised the next day?

Do you know what happened to you?

You were Story Hypnotized!!

Wait, let me explain! Because this is what i call the power of story telling!Storytelling is the interactive art of using words and actions to reveal the elements and images of a story while encouraging the prospects’ imagination.

Now, i will show you how to use story telling to answer all the questions that the prospect is asking and WIN THEM OVER.

STORY TELLING

Storytelling is the Answer to the question you have been asking.
Story telling is the one thing that would answer all the questions your prospects will ask and will immediately push them to make an action.

Before I explain story telling, I want to share a story with you!

HERE IT IS👇🏼👇🏼👇🏼👇🏼👇🏼👇🏼

On my way to the supermarket the other day, i came across a scene.!! A Dozen of persons surrounded a woman who was crying and carrying the son by the shoulders, i do not normally divert from my destinations but NO! I smelt something fishy😙

“Help me and thank God for my son’s life, i do not know what i would have done if i had lost my son to this deadly disease” – She said.

As she shared a picture of her son’s previous dilemma who had a swollen foot, so Huge, i must add.

“I went to the doctors, they said i must operate and amputate his legs, but i refused and the conditions got worse.” – She added.

“One day, a friend of mine came to my house and saw my sons’ legs and immediately pulled out a supplement from her bag.”

Here is the supplement – she said

As she brought out about 6 and started passing it about so everyone can have a look.

😁😁😁 That was when i knew what was going on 😎

“This was what i gave my son for 2 weeks o, this is it, you people should take and look. Within 2 weeks, my son got healed. All glory to God.”

GUESS WHAT?

That supplement was N39, 500😅 The woman sold about 15 that day!
Don’t mind me o, calculating someone money.

i just wanted to witness the endpoint of this short grammar, which i already knew.

That woman made roughly HALF A MILLION that day.

Without explaining the Products content, features, size, nothing of that.

Here is a simple process of what she did that day!

SHE DROVE IN LEADS/PROSPECTS

SHE TOLD A STORY

SHE SHARED HER TESTIMONIALS AND PROOFS

SHE MADE SALES

TAKE NOTE: 👁👁👀 : She did not explain her product and how it heals the body, she did not explain which company owns it!

She did no tell anyone about point value🤧🤧🤧

She just went straight to the point!

You see, that story she told, every word got stuck to my head. She answered every question with an emotion response from her story. Questions like:

This is a scam right? >> Was answered by the testimonial picture she shared and the son’s healing.

Is this a scam? >> was answered with the results of the whole story (The son becoming healed) and the turn out, which got so many people’s attention.

What if this was real? >> Was answered by the explanation of the pain that she felt when she couldn’t solve her problem then she finally got a solution to it.

Do I really need this? >> This question was answer few minutes as you began your story. Any one that stays more than 2 Minutes to listen to your story, is very much interested in it.
This is the first question that is actually answered by you, Because if you do not answer this, you will see them leaving the scene.So what am I saying?
EMOTION IS A KEY INGREDIENT

This is by far the most important,” “You need to emotionally connect with your audience.” BEFORE YOU SELL ANYTHING TO THEM

Think of this . . .

I have not met you before and i stopped you on the road and showed you a pair of boxers and said

Madam, this boxer eh.

Na from china.

When you wear this one eh, he go do you yafu yafu for body!!!

I know you will slap me 😥😥🥺😭😭😭

😂😂😂😂😂😂

HOW DO YOU WRITE/TELL A STORY

Remember… Emotion is the key ingredient.

Now, How do you write a story?

CHARACTER >>> PROBLEM >>> GUIDE >>> SOLUTION

Let me explain this!

You need to create a character in your prospects mind.

Then you need to give that character a problem

then you need to find a guide that, that character will meet or see.

(A guide can be a person, an ebook literally anything that will provide the solution)

Then The solution will make the character happy or sad at the end.

😎😎😎😎😎😎

OK, PAUSE!

Think about this…

All the african magic movies, or novels you have watched or read and remembered till now…

Those ones that you can still remember well well .. NOW, TRY AND FIX THIS SEQUENCE INTO THAT STORY.

CHARACTER >>> PROBLEM >>> GUIDE >>> SOLUTION

You will see that it enters beautifully..

There was this particular character that had a problem, then he/she met someone or found something that provided a solution to them. then they took this solution and either got happy or sad at the ending.

This is the sequence of writing STORIES

VERY SIMPLE! VERY VERY SIMPLE…

Remember… Emotion is the key ingredient. When writing a story, if it is not emotional! It would not penetrate your prospects mind. Remember, they need to feel a connection. They need to feel a moment. They need to know that YOU HAVE BEEN IN THAT POSITION, had a solution and NOW YOU WANT TO GIVE IT TO THEM.

Do you understand?
This emotional connection would answer their doubting questions and also make them take action with your logical story. Ok, take a look at this story example below

TAKE FOR EXAMPLE, IF YOU WANT TO SELL A HEALTH PRODUCT

Look at a sample BELOW…. 👇🏼👇🏼👇🏼👇🏼👇🏼

OH NO! THE FOURTH MISCARRIAGE IN 10 MONTHS.
Mrs Williams was bleeding again, this was the fourth miscarriage in 10months, this time was more severe as she loosed a lot of blood, which led to her passing out.she woke up at the hospital, seeing her husband, mum, and younger sister beside her, it was quite touching as she wept and her husband as well, it was quite a pathetic moment, it was a family friend who had come to see her prescribed an AUSLI HEALTH PRODUCT

Being eager for a lasting solution, they gave it a try, in the next two months Mrs Williams took in again, with the fear of loosing the baby as always, but it was quite different, she finally was able to bear a child, thanks to AUSLI HEALTH INTERNATIONAL

Ausli Supplement can cure arthritis postrait issues, malaria, diabetes, fibroids, typhoid and skin problems. You will not believe how many persons ausli has cured. It can help cure that.

Click the link below to send me a message..

Take a look at this one below

⤵️⤵️⤵️⤵️⤵️

I WAS ONCE A SALARY EARNER. LEAVING HOME 4.30AM GETTING BACK HOME EARLIEST 10PM. WHEN LEAVING HOME, MY CHILDREN ARE FAST ASLEEP, WHEN AM.BACK THEY HAVE SLEPT. TAKING LOANS TO PAY BACK WITH INTEREST BEFORE THE NEXT SALARY.

STRUGGLING TO PAY MY CHILDREN SCHOOL FEES. CHANGING MY CHILDREN TO A LOWER SCHOOL BECAUSE I WAS OWING SCHOOL FEES. UNCOUNTABLE ACCIDENTS AND ROBBERY EXPERIENCES ON THE ROAD.

FINANCIALLY BROKE MANY TIMES BEFORE THE SALARY COMES. SERIOUS DEBT. NO TIME FOR MY GOD & FAMILY

NOW I AM A GLOBAL ENTREPRENEUR WORKING FROM THE COMFORT OF MY HOME. A FRIEND INTRODUCED ME TO A BUSINESS CALLED LONGRICH BIOSCIENCE INTERNATIONAL, JUST THE WAY I WANT TO INTRODUCE YOU NOW.

A PRODUCT-BASED COMPANY 21ST CENTURY BUSINESS, NOT LIKE ANY OTHER. AFTER FEW MONTHS, I EARNED MY FIRST MILLION IN THIS BUSINESS.

A TOP LEADER IN THE PRODUCT BUSINESS. FULLY IN CONTROL OF MY TIME, SLEEP WHEN I FEEL LIKE SLEEPING, STAY ALL NIGHT IF I LIKE BECAUSE AM NOT RESUMING ANYWHERE OR REPORTING TO ANYONE

TAKE MY CHILDREN TO SCHOOL AND BRING THEM BACK HOME EVERY SCHOOL DAYS EXCEPT AM OUT OF THE COUNTRY(THIS RELATIONSHIP MONEY CANNOT BUY) MY CHILDREN NOW PAY THEIR SCHOOL FEES BY THEMSELVES BEFORE THE TERM BEGINS

I ATTEND THEIR PTA AND OPEN DAY MEETINGS. ENJOYING TIME AND FINANCIAL FREEDOM. EARNING WEEKLY (SOLID 6 FIGURES) WITH MY WIFE AND CHILDREN

ENJOYING AT LEAST 3 ALL EXPENSES PAID TRIPS IN A YEAR.

Courtesy being an entrepreneur, i have been privileged to visit the following countries: South Africa, UK, USA, China, Kenya, Tanzania( I even decided to collect the money in some).

JUST CAME BACK ANOTHER CHINA TRIP, QUALIFIED FOR ALL EXPENSES PAID TRIP TO MALAYSIA AND GREECE TO BE ACTIVATED.

HAVE MORE TIME FOR GOD AND MY FAMILY.

YES YOU CAN!!!!!!

IMPOSSIBLE MEANS I M POSSIBLE.

Visit …… to get the full details

Now that is how to write a story.

How to follow up a Lead and Drive a Lead to make a Payment

It is not magic that the 80/20% rule applies 99.9% of the time. What is that rule “Only 20% of your total leads will become customers”

YES, this is the funny truth!

if you get 100 leads, only about 20 would become customers almost immediately, you would have to follow up with the rest till they finally pay and become customers.

What is follow-up?
a continuation or repetition of something that has already been started or done.
When you continue sending valuable updates and notifications to your leads, constantly reminding them of your products and why they should get it, they will eventually get it.

Now this is follow up.

1. Use WhatsApp status
2. Use WhatsApp messages
3. Use Facebook inbox
4. Use Facebook Chatbots
5. Use Email marketing
6. Use Push Notification

There are a lot of ways to follow up with leads, but this rounds up the widely used ones.