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The psychology of a lead and How to use this to your advantage to win them over.
FIRST, WHAT’S A MARKETING LEAD?
How to generate a Lead
Topic 1: HOW TO GENERATE A LEAD
What do i mean by a Business audience reach system?A Business audience reach system is an online brand channel you create for your business so as to relate with the world wide web. It is a home for your business online, a place where prospects can visit and know more about your business in a nutshell.How can you get a Business audience reach system?
1. Get a Landing page for your business( A landing page is a one page website that explains your business or product in a single page.
2. Leverage social media
Leverage Social Media to Connect and Engage
Lead generation should be thought of as a long-term and continuous process. If you get an efficient system in place using the sales lead tips above, you can streamline the lead generation process and increase your opportunities for business growth.
So this brings us to the topic, How to generate leads;
Advertise your Business by paying for paid ads so you can reach the best targeted audience that your business needs.You must run targeted adverts to get targeted leads.Not posting on facebook groups or whatsapp status or spamming all the contacts on your phone.
You can’t be selling a dog chain to a cat owner!
INVEST IN YOURSELF, INVEST IN YOUR BUSINESS, INVEST IN ADVERTISING.
Topic 2:THE IDEAL PSYCHOLOGY OF A LEAD
The Head-heart Decision Making Model
Topic 3: HOW TO WIN OVER A LEAD
Now, i will show you how to use story telling to answer all the questions that the prospect is asking and WIN THEM OVER.
Storytelling is the Answer to the question you have been asking.
Story telling is the one thing that would answer all the questions your prospects will ask and will immediately push them to make an action.
Before I explain story telling, I want to share a story with you!
On my way to the supermarket the other day, i came across a scene.!! A Dozen of persons surrounded a woman who was crying and carrying the son by the shoulders, i do not normally divert from my destinations but NO! I smelt something fishy😙“Help me and thank God for my son’s life, i do not know what i would have done if i had lost my son to this deadly disease” – She said.As she shared a picture of her son’s previous dilemma who had a swollen foot, so Huge, i must add.“I went to the doctors, they said i must operate and amputate his legs, but i refused and the conditions got worse.” – She added.“One day, a friend of mine came to my house and saw my sons’ legs and immediately pulled out a supplement from her bag.”Here is the supplement – she saidAs she brought out about 6 and started passing it about so everyone can have a look.😁😁😁 That was when i knew what was going on 😎“This was what i gave my son for 2 weeks o, this is it, you people should take and look. Within 2 weeks, my son got healed. All glory to God.”GUESS WHAT?That supplement was N39, 500😅 The woman sold about 15 that day!
Don’t mind me o, calculating someone money.i just wanted to witness the endpoint of this short grammar, which i already knew.That woman made roughly HALF A MILLION that day.Without explaining the Products content, features, size, nothing of that.Here is a simple process of what she did that day!SHE DROVE IN LEADS/PROSPECTSSHE TOLD A STORYSHE SHARED HER TESTIMONIALS AND PROOFSSHE MADE SALESTAKE NOTE: 👁👁👀 : She did not explain her product and how it heals the body, she did not explain which company owns it!She did no tell anyone about point value🤧🤧🤧She just went straight to the point!
You see, that story she told, every word got stuck to my head. She answered every question with an emotion response from her story. Questions like:
This is a scam right? >> Was answered by the testimonial picture she shared and the son’s healing.
This is the first question that is actually answered by you, Because if you do not answer this, you will see them leaving the scene.So what am I saying?
EMOTION IS A KEY INGREDIENT
HOW DO YOU WRITE/TELL A STORY
This emotional connection would answer their doubting questions and also make them take action with your logical story. Ok, take a look at this story example below
OH NO! THE FOURTH MISCARRIAGE IN 10 MONTHS.
Mrs Williams was bleeding again, this was the fourth miscarriage in 10months, this time was more severe as she loosed a lot of blood, which led to her passing out.she woke up at the hospital, seeing her husband, mum, and younger sister beside her, it was quite touching as she wept and her husband as well, it was quite a pathetic moment, it was a family friend who had come to see her prescribed an AUSLI HEALTH PRODUCTBeing eager for a lasting solution, they gave it a try, in the next two months Mrs Williams took in again, with the fear of loosing the baby as always, but it was quite different, she finally was able to bear a child, thanks to AUSLI HEALTH INTERNATIONALAusli Supplement can cure arthritis postrait issues, malaria, diabetes, fibroids, typhoid and skin problems. You will not believe how many persons ausli has cured. It can help cure that.Click the link below to send me a message..
I WAS ONCE A SALARY EARNER. LEAVING HOME 4.30AM GETTING BACK HOME EARLIEST 10PM. WHEN LEAVING HOME, MY CHILDREN ARE FAST ASLEEP, WHEN AM.BACK THEY HAVE SLEPT. TAKING LOANS TO PAY BACK WITH INTEREST BEFORE THE NEXT SALARY.STRUGGLING TO PAY MY CHILDREN SCHOOL FEES. CHANGING MY CHILDREN TO A LOWER SCHOOL BECAUSE I WAS OWING SCHOOL FEES. UNCOUNTABLE ACCIDENTS AND ROBBERY EXPERIENCES ON THE ROAD.
FINANCIALLY BROKE MANY TIMES BEFORE THE SALARY COMES. SERIOUS DEBT. NO TIME FOR MY GOD & FAMILY
NOW I AM A GLOBAL ENTREPRENEUR WORKING FROM THE COMFORT OF MY HOME. A FRIEND INTRODUCED ME TO A BUSINESS CALLED LONGRICH BIOSCIENCE INTERNATIONAL, JUST THE WAY I WANT TO INTRODUCE YOU NOW.A PRODUCT-BASED COMPANY 21ST CENTURY BUSINESS, NOT LIKE ANY OTHER. AFTER FEW MONTHS, I EARNED MY FIRST MILLION IN THIS BUSINESS.A TOP LEADER IN THE PRODUCT BUSINESS. FULLY IN CONTROL OF MY TIME, SLEEP WHEN I FEEL LIKE SLEEPING, STAY ALL NIGHT IF I LIKE BECAUSE AM NOT RESUMING ANYWHERE OR REPORTING TO ANYONETAKE MY CHILDREN TO SCHOOL AND BRING THEM BACK HOME EVERY SCHOOL DAYS EXCEPT AM OUT OF THE COUNTRY(THIS RELATIONSHIP MONEY CANNOT BUY) MY CHILDREN NOW PAY THEIR SCHOOL FEES BY THEMSELVES BEFORE THE TERM BEGINSI ATTEND THEIR PTA AND OPEN DAY MEETINGS. ENJOYING TIME AND FINANCIAL FREEDOM. EARNING WEEKLY (SOLID 6 FIGURES) WITH MY WIFE AND CHILDRENENJOYING AT LEAST 3 ALL EXPENSES PAID TRIPS IN A YEAR.
Courtesy being an entrepreneur, i have been privileged to visit the following countries: South Africa, UK, USA, China, Kenya, Tanzania( I even decided to collect the money in some).
JUST CAME BACK ANOTHER CHINA TRIP, QUALIFIED FOR ALL EXPENSES PAID TRIP TO MALAYSIA AND GREECE TO BE ACTIVATED.HAVE MORE TIME FOR GOD AND MY FAMILY.YES YOU CAN!!!!!!IMPOSSIBLE MEANS I M POSSIBLE.
Visit …… to get the full details
Now that is how to write a story.
How to follow up a Lead and Drive a Lead to make a Payment
It is not magic that the 80/20% rule applies 99.9% of the time. What is that rule “Only 20% of your total leads will become customers”
YES, this is the funny truth!
if you get 100 leads, only about 20 would become customers almost immediately, you would have to follow up with the rest till they finally pay and become customers.
What is follow-up?
a continuation or repetition of something that has already been started or done.
When you continue sending valuable updates and notifications to your leads, constantly reminding them of your products and why they should get it, they will eventually get it.
Now this is follow up.
1. Use WhatsApp status
2. Use WhatsApp messages
3. Use Facebook inbox
4. Use Facebook Chatbots
5. Use Email marketing
6. Use Push Notification
There are a lot of ways to follow up with leads, but this rounds up the widely used ones.
KEEP FOLLOWING UP WITH THEM AND THEY WILL SURELY MAKE A PAYMENT!
Thanks for reading and going through this article.
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