WHY OUR CASE STUDIES MATTER
At Daniel Iloh Limited, every project follows a structured system built on strategy, automation, conversion-driven marketing, and brand clarity. Our case studies show real-world transformations, not random highlights, but documented processes that prove what works.
We don’t just design or “run ads.”
We build end-to-end growth systems that help businesses attract the right customers, automate follow-up, convert more sales, and scale with clarity.
Documentation is important because it shows:
Where a client was before
What systems we implemented
What changed and why it worked
The measurable results achieved
This transparent, structured approach is what makes the DIL process different, predictable, repeatable, and built for growth.
PROVEN PROJECTS & RESULTS.
JJ Kitchen, From Local Food Brand to a Scalable Digital Ordering System
JJ Kitchen needed a complete digital transformation that covered brand clarity, structured menus, a smoother ordering flow, and a strong online presence. The brand previously lacked a proper identity, had no product images, offered a poor ordering experience, and had no website or local SEO in place. To solve these challenges, we executed a full brand refresh, introducing a cohesive colour palette, typography, and tone—then built a complete website with an organized menu system. We created a well-structured product catalog with accurate pricing, developed a mobile-first ordering experience, and set up a strong foundation for local SEO. As a result, JJ Kitchen achieved a 3× increase in online orders, a 42% reduction in order errors, and secured first-page visibility for branded local searches.
Web Design & Funnel Build for Glo Currency Lagos
For the Lagos launch of Glo Currency, we designed and deployed a high-performance web funnel built specifically for fintech credibility and user acquisition. The project included a complete landing page build with a clean, modern fintech aesthetic, a Lagos-focused campaign strategy, and an optimized lead form connected to a strong app-download CTA. We integrated full pixel tracking for accurate data measurement and retargeting, while also applying pre-launch authority elements to position the brand as a reliable financial solution before going live.
E-commerce Conversion Upgrade for Heal With Tera
Heal With Tera needed a stronger, more conversion-driven e-commerce system to increase daily sales and improve customer trust. We executed a complete funnel redesign built around direct-response principles, clear messaging, benefit-driven product presentation, and a frictionless checkout flow. A pay-on-delivery structure was integrated to boost trust and remove purchase hesitation, especially for first-time buyers. We also set up fully pixel-tracked ads to optimize performance, retarget abandoned users, and scale winning audiences.
The result was a more predictable e-commerce engine with significantly higher purchase conversions and a cleaner, more persuasive customer journey from ad to checkout.
Social Ads Conversion: Kulturely Hosts Campaign
Kulturely needed an effective system to recruit more hosts within the UK African community while reducing manual onboarding efforts. We developed a targeted social ads campaign featuring 10 carousel creatives and 10 video ads, optimized for engagement and cultural relevance. An automated onboarding flow was implemented to simplify registration, and ad targeting was refined to reach the right audience with precision. The campaign leveraged direct-response principles, clear messaging, and engaging content to drive interest and action.
The result was a significant increase in host signups, with our ads and content generating over 300 users within 30 days of launch. The campaign also boosted brand awareness and contributed to measurable business growth, while creating a more efficient onboarding process that strengthened Kulturely’s presence in its target community.
SurukaGlobal: Driving 10,000+ Sales Through Optimized Digital Campaigns
SurukaGlobal needed a comprehensive digital strategy to increase sales and expand its online presence. We implemented a full-funnel marketing approach, combining high-converting ad creatives, targeted campaigns, and optimized product pages to drive engagement and conversions. Automated tracking and pixel integration were used to monitor performance and scale winning campaigns effectively.
The result was over 10,000 sales for the brand, a significant boost in revenue, and stronger brand visibility. Our work created a streamlined customer journey, improved conversion rates, and positioned SurukaGlobal for sustained business growth.
Results at a Glance
Increased Leads
Our campaigns consistently attracted more qualified prospects, expanding the client pipeline.
Boosted Sales
Optimized funnels and targeted marketing drove higher purchase activity and revenue growth.
Faster Conversions
Streamlined customer journeys reduced friction, resulting in quicker decision-making and purchases.
Stronger Brand Credibility
Consistent messaging and professional design enhanced trust and authority online.