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A visitor should not have to work hard to understand what you do. They may have just clicked an advert, compared several suppliers or opened your page on a phone between other tasks. If the service and next step are unclear, they can leave without
If you are about to run adverts, it can sound as though you must build a separate landing page before you begin. Sometimes that is the right choice. Sometimes you already have a service page that needs a few thoughtful improvements.
A busy inbox should feel encouraging. But when many enquiries contain unusable details or requests you cannot serve, it can quickly become another job for the sales team. You are paying to attract attention and then paying again in time to sort it out.
When I first started my business, I was eager to talk to anyone who showed interest. The problem was that interest did not always mean a good fit. I could spend time on a conversation and later discover that the person did not need the
You launch a campaign, the forms start coming in and somebody asks whether those leads would be better if they came through the website instead. It is a fair question. It is also one that lead volume alone cannot answer.
The lead arrives, you call and nobody answers. You try again later, still nothing. After a few days it is easy to feel that the campaign is bringing people who were never serious in the first place.
You can know how much you spend on advertising and still not know what a new customer really costs. The agency fee, sales time and follow-up tools may sit in different parts of the business, while customers close weeks after they first enquire.
A campaign with cheap leads can look like the obvious winner until the sales team tries to turn those leads into customers. Some may be outside your area, some may need another service and some may never have understood the offer. That is why I
The first few months with a marketing agency should make your customer acquisition process easier to understand. You should know what is being built, why it matters and what the early enquiries are teaching the team. A calendar full of activity is not enough if
Choosing between a freelancer and an agency can feel like choosing between a lower fee and a larger team. I would look at it differently: what work needs to happen, and who will make sure the pieces fit together?
