Email marketing is king!
I will give you 5 reasons why you need to start using email marketing for your business.
Emails have the ability to keep your customers informed. It can give them the feeling that you are thinking of them. Unlike social media platforms or search engines, where algorithms can limit your reach, emails land directly in your customers’ inboxes.
Most email marketing tools offer the ability to track what happens after you have sent out your email campaign. You can track delivery rates, bounce rates, unsubscribe rates, click through rates, and open rates. This gives you a better understanding of how your email campaigns are working.
With email marketing, the cost per conversion is so low as compared to social media. You could spend $0.0006 per message. Some email providers even allow you to send up to 12,000 emails a month for free.
Email marketing gives you the ability to increase interest level and brand awareness, by staying top of mind. You can send them periodic emails with educational content, thoughts, offers, and guides. All to build awareness for your brand
You can set up automated email campaigns that are triggered by specific actions or events, such as welcome emails, abandoned cart reminders, or birthday greetings. You can also personalise your emails based on subscriber data such as their names, past purchases, browsing history, or demographic information, which increases relevance and engagement, ultimately driving better results for your business.
Email marketing is truly a powerful tool for businesses to engage with their audience, increase brand awareness, and drive sales.
I can help setup email marketing for your business.