Okay this part is also psychological too. In fact, sales is psychological. Everything about sales is.
I just had to get that off my mind. . . .
Now you like to convince your customers to buy from you, forget the sales copy for a second and the advert targeting as well. What is the smallest tweak you can apply and your sales go off the roof? YOUR OFFER
Normally, When a customer sees your product, these three questions comes in mind…
1. Do I want to buy this? (Assuming you did not use the first two strategies)
2. Does this really work? (Assuming you did you use the third strategy)
3. Can I afford this now? (Well, this is an obvious question)
Note: if you had already applied my first 3 strategies, the first and second question would be answered. The third question is not totally in your power but the impact of the first 3 strategies can influence it. How? If your offer is so good, your customers can borrow to get them.
So let’s continue…
The last product you saw and wanted to buy, wasn’t these the questions that hovered your mind? Of course, yes.
What if i told you how you can strategically change all those questions to “WHICH DO I WANT TO BUY?”Â
Now, when you have 2 or even 3 offers.. The psychology of your sales changes. The customer will no longer ask those questions but will instead contemplate on which offer they should take.
Now, make sure not to choke them with many offers or else, they will run. In fact, 3 is enough. Anything more than 3 offers is catastrophic.
The psychology behind this is to make the big one outrageous, then the smallest one so weak with less features and then the middle one, which is the main one you really want them to buy, compelling.
over 70% will go for the middle one, 20% for the smallest and well, 10% will want your best offer.